Your catalogue is bigger
than your revenue suggests.

Products sitting in draft don't generate revenue. Brands waiting to onboard cost you money every day they wait. Channels you're not on are sales you'll never see. We fix all three.

Your catalogue is in 40 retailer inboxes.
None of them are current.

Publish once. Every retailer you trust pulls live price, stock, images, and new products - automatically. No more "can you resend the CSV" emails.

Scroll

Every day your catalogue isn't complete, it's costing you.
Draft products. Missed channels. Brands waiting. All fixable.

why the gap exists
What it is

More products live. More channels.
More of your catalogue actually selling.

Three things kill catalogue revenue quietly: products stuck in draft, brands that haven't onboarded, and channels you're not feeding. Feedwrk fixes all three - automatically.

More SKUs live, faster

Get products from brand to storefront in hours, not weeks. Spot what's blocking a product from going live - missing image, bad title, no price - and fix it in bulk before it costs you another day of zero revenue.

Every day in draft = zero revenue

Every channel, one motion

Google Shopping, Meta, TikTok, Pinterest - one push, every channel, correctly formatted. A product not on a channel isn't just missing clicks. It's invisible to an entire audience that would have bought it.

Channels you're not on = sales you'll never see

Stop leaving money in someone's inbox.

Stockouts self-hide before you sell something you don't have. Prices correct before you lose margin. New brands go live automatically instead of waiting in someone's inbox. The revenue was always there - the pipeline just wasn't.

Lost margin & lost sales = fixable infrastructure
How it works

Brand publishes once.
Retailer connects once.
Everyone stays current.

Four steps, one pipeline. No spreadsheets, no inbox CSVs, no stale listings.

01
Source

Catalogue in

Brand catalogues, your own products, or manual upload - all feed in once.

02
Feedwrk engine

Cleans & routes

One normalised feed per retailer - formatted, enriched, GMC-ready.

03
Retailer

Picks & pushes

Cherry-pick products, bulk-edit, send to store and ad channels in one click.

04
Channels

Sell everywhere

Storefront, Google, Meta, TikTok, Pinterest - same product, every audience.

Source → Engine → Retailer → Shoppers · live sync both ways
The model Brands join free. Retailers run on a modular subscription - pay only for what your catalogue actually needs. The more brands in the network, the more value flows to both sides. The network grows itself.
5-min survey

Find out how much revenue your catalogue is leaving behind.

Tell us your setup. We'll show you exactly where you're losing money.

Take the survey
The workbench

See exactly where your catalogue
is leaking revenue.

Every product. Every channel. Every revenue leak. Filter by what's blocking sales - missing data, unapproved images, channels you're not on - fix in bulk, push in one move.

Revenue at risk
47 products
live on your store - not on Google Shopping. Invisible to paid search.
Conversion loss
14 products
no description. GMC disapproval rate: 100%. Converting at near zero.
Stalled pipeline
3 brands
pending onboarding. €0 revenue while they wait in someone's inbox.
Product
Brand
Channels
Status
Last sync
Linen sofa cover · 3-seater SKU-A2104 · 24 in stock
Nordform
S G M P
Live
2m ago
Oak side table · round SKU-B0098 · 11 in stock
Halsten
S G M
Live
12m ago
Ribbed wool throw · charcoal SKU-C5512 · price missing
Møltun
S G M
Needs review
1h ago
Brass pendant lamp · 28cm SKU-D2381 · 8 in stock
Lumiére
S G M P T
Live
just now
Wide-stripe rug · 200x300 SKU-E0042 · awaiting AI title
Halsten
-
Draft
-
Velvet armchair · forest green SKU-F1107 · image rejected
Nordform
S G M
Error
22m ago
Ceramic vase set · sand SKU-G8830 · 42 in stock
Lumiére
S G M
Live
38m ago
Showing 7 of 128 channels: S store · G GMC · M Meta · P Pinterest · T TikTok
Hands-on early access

Want to see your own revenue leaks?

Take the survey. We'll map exactly where your catalogue is losing money and what to fix first.

Join cohort #1
For brands

One catalogue. Every retailer current.
Zero spreadsheets out the door.

Most brands lose the second sale because the first retailer's listing went stale. Update once, refresh everywhere - without chasing anyone.

Distribution without inbox tax

Publish a new product once. Every connected retailer gets it in minutes - with images, copy, price, stock. No CSV emails, no "can you resend in EUR" follow-ups.

~6 hrs/week saved per retailer connection

You own the source of truth

Your prices, your assets, your stock rules - straight from your system. Retailers pull what you publish, never the other way round. Outdated photos disappear.

Live sync · approval-gated

Free to join. Free forever.

No setup fee, no monthly. Your only commitment is keeping your catalogue current. Onboarding, asset hosting, retailer connections - all included.

€0 setup · €0 monthly
The model

One pipeline.
A network that compounds.

Brands publish once, retailers stay current automatically. More brands → more reason for retailers to subscribe. More retailers → more brands we can onboard. The loop runs itself.

Brand side

The supplier

Publish your catalogue once. Every connected retailer gets real-time updates - without anyone pressing send.

  • One catalogue, every retailer
  • Price & stock pushed live
  • Asset library you control
  • Discoverable by every retailer on day one
Brands onboard free - forever
Retailer side

The store

Connect a brand once. Their full catalogue flows in, enriched and formatted. Push to your store and every ad channel in one motion.

  • Cherry-pick products from every brand
  • Mix brand catalogues with your own products
  • Bulk-edit titles, descriptions, tags
  • One-click distribute to all channels
  • New brands appear in your library every week
Modular subscription - pay only for what you use
Module marketplace

Turn on what drives revenue.
Leave the rest off.

Eight modules. Each one targets a specific revenue leak - missed channels, weak content, slow markets, dead margin. Pay only for what your catalogue actually needs.

Phase 1

AI Translator

Enter 3 new markets without hiring anyone. Native-quality translations in your brand voice, per product, ready to push. Every untranslated market is revenue left on the table.

Phase 1

Campaign Planner

Schedule Black Friday, seasonal sales, and promos across every channel at once. Set it, walk away, watch it go live - and revert - automatically.

Phase 1

SEO Writer

More organic traffic, per product, on autopilot. Properly structured titles and meta tags generated from your catalogue data - the kind that rank, not the kind that get ignored.

Phase 2

Pricing Optimizer

Protect margin. Stay competitive. Never manually. Set floor margins per channel, watch competitors, auto-adjust within your rules. Sell more without selling cheaper than you should.

Phase 2

Analytics & Reports

Know which 20% of your catalogue drives 80% of revenue - and which products are live but effectively invisible. Fix what matters, stop guessing.

Phase 2

Curation & Collections

Collections that update themselves as stock, price, and season change. Curated picks that stay curated - without someone manually rebuilding them every week.

Phase 2

Manual Feed Upload

CSV, Excel, FTP - push your own products and supplier feeds into the engine without an integration. For retailers without B2B portals or non-Shopify sources.

More modules planned for Phase 2 · Inventory sync
Pricing input

Which revenue leaks are costing you most right now?

The survey maps your specific gaps. Takes 5 minutes. Shapes what we ship first.

Take the survey
Roadmap

Phase one ships this fall.
Phase two earns its place.

No moonshots. A focused MVP first. Phase two ships only what real retailers ask for, in the order they ask.

Phase 1 · MVP

Foundations

Shipping September 2026
  • Workbench: filter, group, bulk-edit catalogues
  • Brand catalogue sync (free for brands)
  • Channel Feed Generator: GMC, Meta, Pinterest, TikTok
  • AI Translator and SEO Writer modules
  • Campaign Planner for seasonal promos
Why us

We built this because we kept needing it.

Years across e-commerce builds, performance marketing, and feed plumbing. The tool we're shipping is the one we kept assembling out of duct tape.

01

Builders

Years shipping e-commerce platforms and the systems that move products across channels. Storefronts, ad feeds, integrations, custom workflows. Built it, broken it, rebuilt it.

Engineering
02

Marketing native

We've helped brands market across channels - with feeds, with real budgets, with real results. The gaps in today's tooling aren't theoretical to us.

Performance & growth
03

Bootstrap

Lean team. No funding pressure. We ship for retailers, not for the next round - which means our incentives line up with yours, not a board's.

Independent
For brands · FAQ

The four questions every brand asks.

Cost, control, channel conflict, existing tools. Quick answers - before they become objections.

Q1 · Cost

What does it cost a brand?

Nothing. No setup fee, no monthly. Onboarding, asset hosting, retailer connections - all included. You publish your catalogue, we handle the rest.

Q2 · Control

Will my catalogue go to retailers I don't approve?

No. Every retailer connection is brand-approved. You see who's pulling, you can pause any feed at any time, and your assets stay yours.

Q3 · Channel conflict

Does this compete with my own DTC store?

No. Feedwrk only moves your catalogue to retailers you already work with or want to work with. We're plumbing, not a marketplace.

Q4 · Existing tools

What if I already have a B2B portal or EDI feed?

Plug it in as a source. Feedwrk normalises whatever format you publish in, so retailers see a clean catalogue regardless. No migration required.

Join the cohort

Two ways in.
One network.

Retailers shape the product. Brands stock the shelves. We're opening both sides at once.

For retailers

Find out what your catalogue is really worth.

Most catalogues sit on 30–50% more revenue than they generate. Wrong channels, stale data, brands not onboarded. The 5-min survey maps where yours is bleeding - and what to fix first.

Take the survey
5 min · anonymous if you want · launching 2026
For brands

Get into the first cohort - free, forever.

We're onboarding 10 Home & Living brands first. Free setup, free distribution, priority placement in the retailer library. Your only commitment is keeping your catalogue current.

2-min form · we reach out within a week